Brand consulting is a rich field for the triumph of style over substance. Like their management counterparts, many practitioners seem incurably wedded to overblown language that sounds impressive but is nothing more than meaningless platitudes. Countless expensive hours are spent […]
Month: September 2020
Playing it safe
As directed, I avoided breathing the vapours. I chose to risk the less preferred option of a well ventilated area indoors; the recommended option, outdoors, was ruled out by heavy precipitation. I did not smoke. (This was easy for me, […]