Repositioning communications strategy to highlight your green credentials has never been more essential – or better timed. As the climate crisis and the need to make a visible commitment to our sustainable future become ever more pressing, no business – […]
Author: Francesca Foley
Joint Director of TriMedia Middle East and Copywriting and creative ideation specialist
Typeface of the week – Comic Sans
Few typefaces are so well-known and instantly recognisable as Comic Sans. Even people with no interest at all in typography will pick it out from a random selection of typefaces, having no clue what the others might be called. And […]
How proofreading ruins everything
The longer I worked in the writing trade, the more familiar I became with the processes of editing. From taking the first blush of an idea through each phase of creative development to final print requires dedication – to theme, […]
A simple collection – on the face of it
I collect typefaces. There, I said it. I hoard them, the way magpies and jackdaws used to collect milk-bottle tops and still do with discarded foil wraps. It sounds terribly banal – deeply boring and very, very sad. In fact, […]
COMMUNICATION BREAKDOWN
BAD DECISIONS AND BIG APOLOGIES BY PREMIER LEAGUE TITANS I made the catastrophic error of drinking coffee after 6.30 pm. I knew it was a bad idea, but did it anyway. The coffee was Vietnamese. Delicious – but kept me […]
Typeface of the week – Georgia
At TriMedia, we take an interest in publishing right down to the letter. So, beginning today, we will be bringing our followers a regular column, Typeface of the Week; a brief insight into where the typefaces we use come from, […]
What is corporate copy?
I didn’t get into writing to be a corporate hackette. I wanted to write for magazines – to edit and produce them. I wanted the freedom to be creative. To work with a like-minded team, cultivating leads, conducting interviews, and […]