A retrospective look at the consumers’ take on media quality Have you ever wondered how much funnier an episode of Blackadder or Fawlty Towers would be if it had been shot in high definition? No? Neither has anyone else and […]
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Economy, Performance, Safety
How to make a car more fuel-efficient to run In this article, I am going to give scientific advice on fuel economy. I leave it to individual car owners to work out how (or whether) to apply my suggestions. For […]
Eco-credibility must underpin communication strategy
Repositioning communications strategy to highlight your green credentials has never been more essential – or better timed. As the climate crisis and the need to make a visible commitment to our sustainable future become ever more pressing, no business – […]
Losing track of performance
Usain Bolt has a long one. Lewis Hamilton’s too, and getting bigger all the time. Lester Piggott’s was very impressive in his day, and Rachael Blackmore’s just got one of her own. Boris Johnson certainly doesn’t have one, nor any […]
Repelling the enemy at the -gates
Almost half a century has passed since Watergate first entered public consciousness. The name quickly became synonymous with political scandal and has since spawned a spate of ‘-gate’ suffixes for anything from minor parish council peccadillos to serious breaches of […]
Typeface of the week – Comic Sans
Few typefaces are so well-known and instantly recognisable as Comic Sans. Even people with no interest at all in typography will pick it out from a random selection of typefaces, having no clue what the others might be called. And […]
Project documentation – The Project Definition Document (PDD)
Why do we need a Project Definition Document? Isn’t the project already defined by the Project Charter…? Well, yes and no. The Charter initiates the project and defines it at Executive Summary level, for its executive readership. The PDD is […]
Don’t judge a book by its cover – just take a close look at its face.
Hard to believe now, but there was a time when books were all written by hand, came in large and bulky volumes available only to the very few – and very rich. Imagine monks seated in their ‘scriptorium’, hunched over […]
Typeface of the week – Baskerville
For many people, the first reaction to Baskerville will be Sherlock Holmes and The Hound of the Baskervilles, probably the great detective’s most famous adventure. That was first published in 1902 and the Baskerville typeface dates from the mid-1700s and […]
Project documentation – Risk Management
Risk & Issue Management is a process that runs through the entire project from inception to completion and is most important in the implementation phase. The process requires two documents, the Risk Management Plan (RMP) and the Risk & Issue […]